Commiting to Entrepreneurship

For years I've been very critical of all of my own business ideas. "The initial build-out will take too much time." "That won't scale." "I'll never be able to find customers." "I'll be crushed by the juggernauts in the space." I haven't allowed any idea to make it out of the idea phase. Starting today, I'm taking a different approach.

I recently watched a talk by Pieter Levels about his journey to $2.7m ARR. I read his article about starting 12 Startups in 12 Months. It broke my perception of what starting a business could look like. It doesn't need to be an impossible undertaking. You can start small.

I found this slide in one of his talks particularly fascinating.

• You need 100,000 people to buy a $10 product
• You need 50,000 people to buy a $20 product
• You need 10,000 people to buy a $100 product
• You need 5,000 people to buy a $200 product
• You need 1,000 people to buy a $1,000 product

That doesn't seem so impossible, does it? That seems....achievable. A business doesn't need to become massive to be successful.

So, today I'm committing to launching some startups. My first idea (or first many ideas) almost certainly won't be successful, and I am ok with that. I'll go into each successive idea with more experience. With some hard work and some luck, I might be able to find some success. Wish me luck!